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Search Engine Optimization Faq's |
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Q : What are SERPs?
A : Search Engine
Result Pages |
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Q : What is
Hidden Text?
A :Text that is
visible to the search
engine spiders, Crawler
but not to site
visitors. Hidden text is
primarily focused to add
extra keywords and
phrases in the page
without actually adding
any content to a site
which may mostly consist
of images. Most search
engines will penalize
these Web sites which
use hidden text. |
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Q : What is cloaking?
A : Determining
which search engine
spider, crawler is
visiting a web page and
then giving each spider
a page optimized for
it's particular
algorithm. This method
of search engine
optimization can result
in a website being
removed from the major
search engines. |
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Q : What is a
doorway page? and its
effects on Search
Engines?
A :
This method is
considered to be SPAM.
These are pages created
for nothing but the
purpose of ranking first
for a particular keyword
phrase. These pages
usually lack any
significant content and
do not reflect the tone
of the rest of the
website. If a search
engine determines a
website has used this
tactic then the website
will be removed from the
search engine
permanently. |
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Q : Are HTML pages
rank Lower than XHTML-pages?
A
: No. They have the same
value. Google however
puts more weight to well
structured content, and
thus XHMTL is in most
cases more suitable
option. |
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Q : Does
rankings by using CSS ?
A : Not directly.
Googlebot does not (at
the moment) read CSS-files.
Using CSS
makes pages lighter, and
page structure more
organized. Thus using
CSS could
lead to better rankings.
When any website adding
CSS styles to page, it
is recommend to put them
to external file (using
link-tag). |
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Q :
Should I submit
my website to Google
every month?
A :
you only need to do it
once only. In most cases
you will not even need
to
submit your website to
Google. If you are
active in building links
to your website
then Googlebot will
frequently visit your
website soon, and then
include it in the index. |
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Q :
Why should I use
a Site Map?
A
:
Every site should have a
sitemap. It provides a
flow for visitors to
navigate your site, as
well as a shortcut for
robots to crawl all your
webpages. Google for
sitemap and you'll find
nice examples, although
it would be advisable to
follow Google's official
guidelines. |
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Q :
What is an In Bound
Link (IBL)?
A
:
An "IBL" is an 'In Bound
Link'. When a site links
to yours, that
link is an IBL. The same
thing as a BL (Backlink). |
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Q :
What is cross
linking?
A
:
When multiple sites link
to each other for the
purpose of increasing
link popularity. |
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Q :
How long after I am
listed in DMOZ should I
start to gain the
benefit of the "4000"
new links?
A
:
It
usually takes close to a
month for your website
to show up in Google
Directory. Then to gain
the full benefit it may
takes 1 - 2 years to
fully propogate. This is
a good way to make sure
all links realize their
full potential as that
slow growth is something
that Google seems to
like. |
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